More consolidation in the professional hair space: JD Beauty, with its portfolio of hair care brands like WetBrush, Bio Ionic, and Ouidad, will merge with the well-known and iconic Goody Products to form a powerful multi-brand diversified haircare accessory, liquid, and tool company uniquely poised to become a formidable supplier within the industry.

ACON Investments, owners of Goody since their purchase of the brand from Newell Brands in August 2018, has signed a definitive agreement to buy a controlling interest in JD Beauty from Topspin Partners and will combine the businesses.

Jeffrey Davidson, CEO of JD Beauty who will become CEO of the combined entities upon closing, said in a statement, “This is an exciting day for us and the beauty industry. Together we can better serve both the professional and consumer beauty industry, with game changing product development capabilities, dynamic marketing initiatives, and best-in-class sales support and customer service. This transformational acquisition will combine one of the fastest growing companies in the beauty industry with one of the country’s most iconic and trusted beauty brands, Goody. Over the course of our partnership with Topspin Partners, we grew significantly through the launch of several new product lines, expanded distribution capabilities and the completion of strategic add-on acquisitions. We strongly believe this growth can continue through a partnership with ACON and Goody which will provide us with access to additional resources to build and accelerate our platform.”